The Subtext of the Media

The media often use sly techniques to get a consumer to bend to their will. Despite the fact that sometimes it is a mutual benefit, a good amount of the time it is completely unnecessary and just a scam. Some of the things that the media do may be very interesting, unique, and awe inspiring. However some other ones are just despicable. Those just make you, the viewers, angry and insulted even. A while since the women's rights movement, there has been less commercials which may depict the female gender as needy or even stereotypically bad. Instead they, the commercial cartographers moved on to make men the stereotypically needy and, in general, bad. Not that anyone should be put into a needy and bad category, but if they need to do so in order to send the commercial message around, they should do it evenly. The only difference that they made was now that women are not mistreated on commercials, they just got left out on some key parts.

Yes, this may appear to some as a very keen perspective. Actually, all this idea derived from thinking in depth after a very well prepared presentation by a inspiring media developer. It is interesting that some of the most cutest most inocent commercials have subtext that may in turn make them despicable to their audience. Now when I view commercials I often take a moment to think about the subtext of what its trying to say and take a further look at it. However, most of the time I still will ignore it. :)